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CenturyLink’s new name is Lumen.
CenturyLink’s new name is Lumen Technologies.
CenturyLink Rebrands as Lumen: What It Means for Customers
CenturyLink, a telecommunications company that has been around for over 80 years, has recently undergone a rebranding effort. The company has changed its name to Lumen Technologies, a move that has left many customers wondering what this means for them.
First and foremost, it’s important to understand why CenturyLink decided to rebrand. The company’s CEO, Jeff Storey, explained that the new name reflects the company’s focus on delivering “amazing experiences” to its customers. The name Lumen, which means “light” in Latin, is meant to represent the company’s commitment to providing fast, reliable, and secure connectivity to businesses and consumers alike.
So, what does this mean for CenturyLink’s existing customers? The short answer is that not much will change. The company will continue to offer the same services and products that it did before the rebranding, including internet, phone, and TV services. Customers will still be able to access their accounts and pay their bills through the same online portal.
However, there are a few changes that customers should be aware of. For one, the company’s website and social media accounts have all been updated to reflect the new name and branding. Customers may need to update their bookmarks or saved links to ensure that they are accessing the correct website.
Additionally, the company has announced that it will be focusing more heavily on its fiber-optic network, which offers faster and more reliable internet speeds than traditional copper-based networks. This means that customers in areas where fiber is available may see improved internet speeds and performance.
Another potential benefit for customers is that the rebranding may lead to increased investment in new technologies and services. Lumen has stated that it plans to focus on developing new solutions for businesses in areas such as edge computing, cybersecurity, and cloud services. This could lead to new products and services that benefit both business and residential customers.
Of course, there are also potential downsides to the rebranding. Some customers may be confused or frustrated by the change, particularly if they have been with CenturyLink for a long time. There may also be some initial hiccups as the company updates its systems and processes to reflect the new name and branding.
Overall, however, the rebranding seems to be a positive move for CenturyLink/Lumen and its customers. The new name and branding reflect the company’s commitment to innovation and customer service, and may lead to new and improved products and services in the future. For existing customers, the changes should be relatively minor, and the company’s focus on providing reliable connectivity should remain unchanged.
The Story Behind CenturyLink’s Name Change to Lumen
CenturyLink, a telecommunications company that has been around for over 80 years, recently announced a name change to Lumen. This change has left many wondering why the company decided to rebrand and what the new name signifies.
The decision to change the name was not made lightly. According to CenturyLink’s CEO, Jeff Storey, the company has been undergoing a transformation over the past few years, moving away from traditional telecommunications services and towards a focus on digital solutions. The new name, Lumen, reflects this shift in focus and represents the company’s commitment to helping businesses navigate the digital landscape.
The name Lumen is derived from the Latin word for light, which is fitting given the company’s focus on digital solutions. The name also represents the idea of clarity and transparency, which are important values for the company. In a press release announcing the name change, Storey stated that “Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and partners.”
The rebranding process began in early 2020, with the company conducting extensive research and analysis to determine the best name and brand identity for the company’s new direction. The name Lumen was chosen after careful consideration and testing with customers and stakeholders.
The new name is not the only change that the company has undergone. In addition to the rebranding, Lumen has also launched a new website and updated its logo. The new logo features a stylized “L” that represents the company’s focus on innovation and technology.
While the name change may take some getting used to for longtime CenturyLink customers, the company’s commitment to providing high-quality services and solutions remains unchanged. Lumen will continue to offer a wide range of telecommunications services, including internet, phone, and television, as well as digital solutions such as cloud computing and cybersecurity.
The rebranding is also a reflection of the changing telecommunications industry. As more businesses move towards digital solutions, companies like Lumen are well-positioned to help them navigate the complex landscape of technology. The company’s focus on innovation and technology will be key to its success in the years to come.
In conclusion, CenturyLink’s name change to Lumen represents a significant shift in the company’s focus and direction. The new name reflects the company’s commitment to helping businesses navigate the digital landscape and its focus on innovation and technology. While the name change may take some getting used to, the company’s commitment to providing high-quality services and solutions remains unchanged. As the telecommunications industry continues to evolve, Lumen is well-positioned to help businesses succeed in the digital age.
Lumen: A New Era for CenturyLink’s Business Strategy
CenturyLink, a telecommunications company that has been in operation for over 80 years, has recently undergone a significant change. The company has rebranded itself as Lumen Technologies, a name that reflects its new business strategy and focus on digital transformation.
The name Lumen was chosen to represent the company’s commitment to delivering fast and reliable connectivity to its customers. The term “lumen” refers to the unit of measurement for the brightness of light, and the company believes that its new name reflects its mission to provide a bright and clear path for its customers to navigate the digital world.
Lumen’s new business strategy is centered around helping its customers navigate the complex and rapidly changing digital landscape. The company is focused on providing solutions that enable businesses to leverage the power of technology to drive growth and innovation.
One of the key areas of focus for Lumen is edge computing. Edge computing is a technology that allows data to be processed closer to the source, rather than being sent to a centralized data center. This approach can significantly reduce latency and improve the performance of applications that rely on real-time data processing.
Lumen is also investing heavily in its fiber network, which is one of the largest in the world. The company’s fiber network spans over 450,000 route miles and connects more than 170,000 on-net buildings. This extensive network allows Lumen to provide high-speed connectivity to businesses of all sizes, from small startups to large enterprises.
In addition to its focus on edge computing and fiber connectivity, Lumen is also expanding its portfolio of services to include cloud computing, security, and collaboration tools. The company’s cloud platform, Lumen Cloud, provides businesses with a scalable and secure infrastructure for running their applications and storing their data.
Lumen’s security solutions are designed to help businesses protect their data and applications from cyber threats. The company offers a range of security services, including threat intelligence, network security, and identity and access management.
Finally, Lumen’s collaboration tools are designed to help businesses improve communication and collaboration among their employees. The company’s solutions include video conferencing, messaging, and file sharing, all of which are designed to be easy to use and highly secure.
Overall, Lumen’s new business strategy represents a significant shift for the company. By focusing on digital transformation and providing solutions that enable businesses to leverage the power of technology, Lumen is positioning itself as a leader in the telecommunications industry.
The company’s extensive fiber network, combined with its focus on edge computing and cloud services, makes it well-positioned to help businesses navigate the complex and rapidly changing digital landscape. And with its commitment to security and collaboration, Lumen is providing businesses with the tools they need to succeed in the digital age.
In conclusion, Lumen Technologies represents a new era for CenturyLink’s business strategy. The company’s focus on digital transformation, edge computing, and cloud services, combined with its extensive fiber network, makes it a leader in the telecommunications industry. And with its commitment to security and collaboration, Lumen is well-positioned to help businesses navigate the complex and rapidly changing digital landscape.
What Customers Can Expect from Lumen’s Services and Offerings
CenturyLink, a telecommunications company that has been around for over 80 years, recently announced a new name: Lumen. This rebranding effort is part of the company’s strategy to focus on its fiber-based network and digital transformation services. But what does this mean for customers? What can they expect from Lumen’s services and offerings?
First and foremost, Lumen will continue to provide the same services that CenturyLink did, including internet, phone, and TV services. However, the company will now be more focused on providing these services through its fiber-based network. This means that customers can expect faster and more reliable internet speeds, as well as improved phone and TV services.
In addition to its traditional services, Lumen will also be offering new digital transformation services. These services will help businesses of all sizes to modernize their IT infrastructure and move to the cloud. Lumen’s digital transformation services will include things like cloud migration, cybersecurity, and data analytics. By offering these services, Lumen hopes to help businesses become more agile and competitive in today’s digital landscape.
One of the key benefits of Lumen’s services is that they are designed to be flexible and customizable. This means that customers can choose the services that best meet their needs and only pay for what they use. For example, a small business may only need basic internet and phone services, while a larger enterprise may require more advanced digital transformation services. Lumen’s services can be tailored to meet the needs of businesses of all sizes and industries.
Another benefit of Lumen’s services is that they are backed by a team of experts. Lumen has a team of over 40,000 employees who are dedicated to providing the best possible service to customers. These experts have the knowledge and experience to help businesses navigate the complex world of telecommunications and digital transformation. Whether a customer needs help setting up a new phone system or migrating to the cloud, Lumen’s team is there to provide support and guidance.
Finally, Lumen is committed to innovation and staying ahead of the curve. The company is constantly investing in new technologies and services to ensure that its customers have access to the latest and greatest tools. For example, Lumen is currently working on developing 5G wireless technology, which will provide even faster internet speeds and more reliable connectivity. By staying at the forefront of technology, Lumen is able to provide its customers with the best possible service and support.
In conclusion, Lumen’s rebranding effort represents a new chapter for the company and its customers. With a renewed focus on fiber-based networks and digital transformation services, Lumen is well-positioned to help businesses of all sizes and industries succeed in today’s digital landscape. Customers can expect flexible and customizable services, backed by a team of experts who are committed to providing the best possible support. And with a commitment to innovation and staying ahead of the curve, Lumen is poised to continue leading the way in the telecommunications industry for years to come.
Q&A
1. What is CenturyLink’s new name?
CenturyLink’s new name is Lumen Technologies.
2. When did CenturyLink change its name to Lumen Technologies?
CenturyLink officially changed its name to Lumen Technologies on September 18, 2020.
3. Why did CenturyLink change its name to Lumen Technologies?
CenturyLink changed its name to Lumen Technologies to reflect its focus on delivering innovative technology solutions and services that help businesses and organizations thrive in the digital age.
4. Will CenturyLink’s services and products change with the new name?
No, CenturyLink’s services and products will remain the same under the new name Lumen Technologies.CenturyLink’s new name is Lumen.
